Posted on Wednesday, 3 June 2026 - By Gemma
Featured Brands: Shrine.png/)
DROP IT is the world's first hair dye that allows you to create ANY shade, multiple times, using just one bottle! Simply add your desired amount of drops into your fave conditioner to achieve a full spectrum of shades.

Introducing... MIXED UP! A pre-mixed semi-permanent hair dye that makes at-home colouring a total breeze! With 9 stunning shades, you can switch up your look effortlessly. Plus, it lasts up to 16 washes, so you can love your colour for longer!
Get that fresh hair feeling, all day, every day with the DROP IT Toners. Available in 7 shades, eliminate brass for a cool just-left-the-salon finish at home - no appointment necessary. Simply add as little as one drop to your conditioner, apply in the shower and use weekly to maintain bright and beautiful hair.
.png)