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1. It’s Made by a Hairdresser

First and foremost, let’s talk about the incredible Umberto Giannini himself. Known for his philosophy that "Hair should be free to move, following the natural texture," Umberto revolutionized the hairdressing industry in the high-style 1990s. As the youngest ever British Hairdresser of the Year, a TV presenter, and a celebrity stylist, his vision brought a new natural movement to hairdressing.

Together with co-founder Claire, Umberto transformed the curly hair market, making waves that still resonate today. His approach ensures that every haircut grows out beautifully, looks good even on bad hair days, and feels just right.

2. Cruelty-Free and Vegan

Umberto Giannini was ahead of its time when it launched as one of the first Vegan and Cruelty-Free brands in the UK in 1998.

By 2017, UG proudly earned PETA certification, reaffirming their commitment to animal welfare. For us and our customers, this means using products that align with our values of kindness and sustainability without compromising on quality.

3. B Corp Certified

In 2021, Umberto Giannini became a Certified B Corp™, meeting the highest standards of social and environmental performance. This certification reflects their dedication to doing business beautifully, ensuring a positive impact on both the planet and the people around them.

As part of the B Corp™ family, UG continuously challenges itself and others to create a better world, making us even prouder to retail their products.

4. Innovation and Rigorous Testing

Umberto Giannini’s process of ‘Suggest and Test’ is all about innovation driven by real needs. Every product starts with a "What if..." question, ensuring solutions to hair care problems we might not even know we have.

Their community, ambassadors ‘the UG Girls,’ and stylists inspire and rigorously test every product, leading to the launch of groundbreaking haircare solutions time and again.

This relentless pursuit of excellence ensures that every new release is both effective and environmentally conscious.

5. Salon Quality at Fantastic Prices

Umberto Giannini’s mission is to provide salon-quality performance for everyone, regardless of hair type or budget. Their award-winning haircare ranges cater to diverse needs:

Curl: Iconic products like the Curl Jelly transform curly hair, banishing frizz and giving you manageable, bouncy curls.
Curl Repair: Intensive solutions for damaged curls, promoting longer, stronger hair.
Thirsty Curls: Restores moisture to parched waves, curls, and coils, offering up to 72 hours* of hydration.
Grow Long: Formulated with the unique Umberto Giannini Caffeine-Gro complex to promote longer, stronger hair.
Salon Smooth: Transforms dull hair to achieve a smooth, salon-fresh finish.
Scalp Restore: Pineapple enzymes soothe and revive dry, flaky scalps, promoting healthy hair growth.
Banana Butter: Nourishing superfoods to restore shine and manageability of dry, frizzy hair.
Volume Boost: Encourages fullness, thickness, density, and volume.