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We’re thrilled to welcome Rimmel to Beauty Bliss! This iconic brand has been celebrating self-expression and confidence for generations, offering everything from long-lasting foundations to bold lip colours and cult-favourite mascaras. In this blog, we’re exploring what makes Rimmel such a beloved name in beauty and sharing a few of our top product picks you may want to add to your daily routine.

What's Rimmel's Deal?

Rimmel’s story began in 1834 when Eugène Rimmel, a French perfumer based London founded "House of Rimmel" with his father. Rimmel quickly became known for it's fragrances and some of the first modern mascaras, making beauty accessible and fun for everyone. Over the decades, the brand has stayed true to its London roots, embracing creativity, individuality, and self-expression. Rimmel continues to evolve with the times, keeping up with the latest trends while delivering makeup that’s bold, playful, and easy to use.

Rimmel is proudly cruelty-free, with all products carrying the Leaping Bunny certification from Cruelty Free International. This globally recognised standard ensures that no animal testing is conducted. It’s a reflection of Rimmel’s commitment to ethical beauty - delivering trend-forward products that are as kind as they are quality.

Get your game face on. Let's take a look at some of our personal favs from the brand.

Thrill Seeker Mascara

Rimmel London Thrill Seeker Mascara. Bold volume to thrill, gravity-defying length, and weightless definition. It comes in Black, Black Brown, Pitch Black, and Waterproof Black.

Rimmel's Thrill Seeker mascara delivers a whipped, creamy formula that's charged with lash-loving panthenol to leave your eyelashes feeling softer, smoother and stronger. Layer up for the lash look you seek. Stay fearlessly clump-proof and smudge-proof all day.

Thrill Seeker Mascara

 

The Multi-Tasker Concealer

Rimmel Multi-Tasker Concealer covers up blemishes, brightens dark circles and covers to even out skin tone. The super-sized soft-touch wand with built-in product reservoir lets you add precise full coverage wherever you need it – on blemishes and under the eyes or anywhere on the face.

The super high-pigment, hydrating concealer formula glides on and blends into skin perfectly to create a brighter-looking, smooth, even canvas.

Multi-Tasker Concealer

Lip Latex

Get a bold unstoppable look in one swipe with Rimmel Thrill Seeker Lip Latex. The liquid lipstick drenches lips in extreme, vivid colour with a lasting lip stain, delivering instant shine, a hit of hydration, comfort that lasts all day and an ultra-smooth finish.

Oh My Gloss! Butter Me Up

Indulge in an ultra-hydrating, buttery treat that leaves your lips feeling silky-soft, nourished, and replenished. The Oh My Gloss! Butter Me Up comes in 6 ultra glossy, sheer tints of colour.

Whether you’re looking to try something new or simply restock a classic like the Cappuccino Lip Liner or Stay Matte Powder, Rimmel has something for everyone. Each product captures that effortless London confidence — a little bit bold, a little bit cheeky, and always timeless. From trend-led new releases to long-loved icons, Rimmel makes it easy to find makeup you’ll reach for every day. We can’t wait for you to explore our favourites and see why this brand has remained a staple in beauty bags for generations.