Always works well. Can easily remove all yellow shades in hair, doubles as a toner if used like a hair mask prior to washing your hair. Just be aware of having purple fingers it may stain

After using the fudge one for quite some time I decided to try this brand and I'm hooked. It's less drying on my hair, and I thinks it's more effective at counteracting the brassiness.

...Saved so much money, because discovering this has freed me of all the (many) other purple shampoo varietys of tried , and the cost of olaplex + salon visits trying to upkeep my brassyfied blonde hair - i love that you can control it, i can keep my hair clean blonde despite regular swimming, its healthier because im not switching brands constantly to find one that works, and i can switch the colour up by choosing how long i leave the product in - without having to add more chemical dye , i learnt you can leave it as a mask overnight with bright blonde hair (which id just got lightened but was bored) and create a gorgeous grey/blue shade - and it fades without having to add MORE chemical products!!! This is my holy grail & i love the fact BeautyBliss offer so many perks & discounts. Big, Big thumbs up from this blondey (no longer brassy or broke!!)