Gently massage purple shampoo into wet hair, lather & rinse well.

For more intense results, and to fight stubborn brassiness, leave the shampoo on hair for 2-3 mins.

Use daily until the desired colour result is achieved.

To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush Purple Conditioner.

Rinse hands immediately after applying shampoo to the hair.

Water, Sodium Laureth Sulfate, SodiumLauryl Sulfate, Glycol Distearate, Sodium Chloride,Cocamide MEA, Fragrance, Lactic Acid, DimethylIsosorbide, Cocamidopropyl Betaine, Malic Acid,Cetyl Alcohol, Benzyl Alcohol, GuarHydroxypropyltrimonium Chloride, Sodium Hydroxide,Disodium EDTA, Glycine, Benzophenone-4, EthylhexylMethoxycinnamate, Sodium Xylenesulfonate,Methylchloroisothiazolinone, Methylisothiazolinone,Blue 1, Ext. Violet 2.

Dipropylene Glycol, Methyldihydrojasmonate, Orange Oil (Citrus Sinensis) Terpenes, Tetrahydrolinalool, (cis & trans)-Tetrahydro-2-isobutyl-4-methylpyran-4-ol, Triethyl Citrate, 2,6-Dimethyl-7-Octen-2-ol, Isocyclemone E, Benzyl Acetate, Hexamethylindanopyran, cis-2-tert-Butylcyclohexyl Acetate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Hexyl Salicylate, Isopropyl Myristate, Lemon Oil Terpenes, Linalyl acetate, 4-tert-Butylcyclohexyl Acetate.

Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering products that target specific style problems and transform them. For salon-caliber results you can see and feel.

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