While other brands may claim to provide formulas that effectively hydrate the skin, The Ordinary delivers.

This formulation uses 3 forms of Hyaluronic Acid to penetrate the skin and offer intense hydration.

What is it?
A serum crafted for hydration, hydration and more hydration. This oil-free formula works to leave skin plump, dewy and fresh.

What's in it?
↳ Hyaluronic Acid (2%): this acid is found naturally within our bodies, but, over time, we produce less and less of it. It's responsible for moisture retention, skin cell renewal, minimising the signs of ageing, and protecting the skin from a number of external factors (be it exposure to the sun or any nasty chemicals).
↳ Vitamin B5: coupled with B5, Hyaluronic Acid becomes even more efficacious. This combination results in more elasticity, faster regeneration, and less scarring.

What does it do?
As The Ordinary tells us, our skin sometimes has a bit of trouble absorbing Hyaluronic Acid in the ways its traditionally mixed into skincare products. For this reason, this serum contains molecules of HA of varying weight, so as to better aid absorption and therefore produce the desired results. It helps to keep the skin hydrated, as well as to protect it from the environment. The added shot of B5 promotes added healing and moisturising of areas that may need extra attention, aiding in the growth of stronger tissue.

Oil- or water-based?
Water.

Note: Hyaluronic Acid is found in the skin naturally but its natural function within the skin is not hydration. Many products have used HA to claim hydration benefits, but HA is too large of a molecule to penetrate the skin and instead sits on the surface and can draw moisture out of the skin making the surface feel soft and hydrated temporarily, while making you feel like you need more HA after the product is rinsed. This formula uses three forms of HA with varying molecular weights, as well as an HA crosspolymer, to offer multi-depth hydration and visible plumping without drawing water out of the skin solely to improve temporary surface hydration.

Targets: Hydration, Skin Repair
Format: Water-Based Serum
Regimen Step: Before Oils/Creams
Conflicts: None
When to use: AM and PM

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