Shop Danger Jones
Most companies create things for an audience, trying to appeal to their taste (that’s commerce), and that’s okay, but it’s not what Danger Jones does. They try to create the best stuff possible, according to their taste (that’s art). They believe that because they create stuff they love, others connect with it more deeply, they respect it, and value its authenticity. Danger Jones create hair color and fashion, but the most important thing they're creating is the Danger Jones artist community.
