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wet n wild® has made budget beauty accessible to mass audiences since 1979. They continue to reinvent the meaning of value with high-performance essentials and new innovations. They refuse to compromise on quality and set expectations at standards well beyond their prices.

wet n wild® starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With wet n wild® you can shop with freedom and ease. wet n wild® delivers makeup for performance, for accessibility, for play.
NEW
Scooby Doo Bundle Scooby Doo Bundle
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x Marilyn Monroe Collection x Marilyn Monroe Collection
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Scooby Doo G-G-G-Ghost Glitter Palette Scooby Doo G-G-G-Ghost Glitter Palette
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x Marilyn Monroe Icon Blush x Marilyn Monroe Icon Blush
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Scooby Doo Puppy Power! Cream Blush Scooby Doo Puppy Power! Cream Blush
Breakup Proof Waterproof Boosting Mascara Breakup Proof Waterproof Boosting Mascara
Talk to the Flowers Blush Palette Talk to the Flowers Blush Palette
Tea Anyone? Bronzer Palette Tea Anyone? Bronzer Palette
5-in-1 Essence Primer Liquid 5-in-1 Essence Primer Liquid
Double Tap Makeup Sponge 2 Pack Double Tap Makeup Sponge 2 Pack
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x Marilyn Monroe Icon Eye Set x Marilyn Monroe Icon Eye Set
Alice in Wonderland Lip Gloss - We Sing Too Alice in Wonderland Lip Gloss - We Sing Too
Alice in Wonderland Lipstick - Painted Roses Alice in Wonderland Lipstick - Painted Roses
MegaGlo Dual-Ended Contour Stick MegaGlo Dual-Ended Contour Stick
Photo Focus Foundation Matte Photo Focus Foundation Matte
Photo Focus Foundation Dewy Photo Focus Foundation Dewy
Prime Focus Impossible Primer Prime Focus Impossible Primer